Busplus and Via Bariloche are two business brands. Busplus is the most trusted online platform to get tickets and travel to any place in Argentina. Via Bariloche is a leading bus transportation company with a fleet of buses prepared for all trips..
Our goal was to bring both brands to the top of the digital world. We positioned them at the top of the search engines through web traffic campaigns with Google adwords, display, youtube, etc. We worked hard on the branding to show the positive attributes of both brands. Both brands have a very long history in the market.
Our staff is not only in charge of managing social networks, moderating comments, and digital advertising, but we also offer the FULL AGENCY service. This time we redesigned the checkout based on research and user experience, to help users to buy tickets in a more intuitive way.
We succeeded in making Via Bariloche the first company to have a digital ticket, called E-TICKET, which no longer needs to be printed. You get it by e-mail, download the PDF and then you can enjoy the trip once it is scanned by the driver..
We produce high-impact digital content, offering disruptive ideas and creative solutions for special occasions such as Children's day, friend's Day, father's Day, mother's Day, etc. We focus our strategy on the communications between users and brands, with constant interaction and participation, building a community. Our digital ads have different goals, such as increasing followers, interactions, video views, etc. We work closely with the client as strategic partners on the digital channel.